Against a Wall
Single-Sided
Choose this when the rear is not visible. Includes one printed SEG graphic on the front and one blackback on the rear.
Frame Plus
20ft Modular Backlit Trade Show Display Kit 4 – U-Shaped Booth
$13,400.00
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Shipping calculated at checkout.
Packed Weight 185kg Wheeled soft bag included
Typical Setup 2 Person · 40 Min. Allow more time for first use
LED Operating Life Up to 50,000 Hours Life OSRAM light-source rating
Estimated Delivery 5–7 Business Days Ships from a local warehouse
Product information
To ensure the artwork meets our standard, please follow the requirements below:
* DPI: at least 72 dip
* Color: CMYK
* File: not larger than 100M，
* Format: PDF is highly recommended
* Dimensions: to download the artwork templates at below ''More Details/Instruction & Graphic template''
Please find more information through ARTWORK SPECIFICATION page, or contact our customer service team.
The standard turnaround time is 3-5 working days after artwork approval, plus shipping time.
without graphics, be ready for shipping within 1-2 working days;
with graphics, be ready for shipping in 2-3 working days; [The designed Graphic templates will be checked by Frameplus Designers within 24hrs];
The customized products or solutions, shall be ready in 3-5 working days after graphic templates confirmed;
If you have a last-minute order, make sure to tell us right away by indicating your preferred in-hand date while uploading the artwork or by writing an email to us.
We firmly suggest you prepare the printing graphic templates well before ordering online.
We are expanding the warehouse and production facilities to offer more fast service. Thus we have US, DE and CN factories and warehouse.
They are mainly serving the local or nearest market and reseller customers.
We send the parcels through UPS or FedEx to places around the world.
The time scale is about 3-5 working days to US, 6-7 working days to European countries.
After your order has shipped, you will receive a shipping confirmation email with tracking information so you can monitor the progress of your delivery.
If you did not receive the parcels within the scheduled delivery time, please contact the local carrier or contact our customer service team.
While we do our best to meet your timeline, please note that specific delivery dates cannot be guaranteed, as we rely on third-party carriers.
We'll ship your order according to your requested timeframe, but UPS/FedEx controls the final delivery, which can sometimes lead to delays beyond our control.
Returns: Defective Goods
In the event of a defective or manufacturing defect in your item, please contact us within 15 days of purchase to request a refund or exchange. We will cover the costs of returning the defective item and sending a replacement.
Returns: Order Cancellation
If you have already received the goods, we do not support order cancellation.
If you have not yet received the goods and decide to cancel your order, you should return the goods to us at your own expense within 5 days of cancellation. We will refund the amount for eligible cancellations. However, some customized products and products discussed in advance will not be fully refundable.
If the loss of value is due to your unnecessary handling or damage to the goods before we receive them, we may deduct the corresponding loss amount from the refund. We will complete the refund within 14 days of receiving your returned goods.
If you have cancelled your order, you must return the goods to us within 14 calendar days of cancellation. You are responsible for returning the goods and must bear the return shipping costs. All returned goods must be sealed, unused, and in their original packaging. Opened, used, or damaged goods are not eligible for refunds. Please note: Returns may incur a restocking fee of up to 30% of the item's value, excluding shipping costs.
If you choose to return an item, we will not be responsible for any damage or loss that occurs during transit. We reserve the right to charge you a fee or refuse a refund if the item is lost or damaged during return.
Returns: Customized/Personalized Items
Items customized, modified, or personalized using your provided designs are not eligible for return or exchange unless there is a manufacturing defect that is discovered by the recipient within 24 hours of receipt. Please contact us if you need assistance confirming size, specifications, or shipping methods before placing your order.
Product Fit
20ft U-Shaped Backlit Booth Right for Your Exhibit?
Designed for a 10×20 exhibit space, this booth combines an illuminated backwall, side structures and an integrated storage room to create a defined central entrance and an organized branded environment without closing off the visitor area.
Choose This Booth When
- You want the backwall and both side structures to define the exhibit from three directions rather than relying on one primary background.
- You need a clear front entrance that draws visitors into the central display area while side-facing graphics engage people approaching along the aisles.
- You need an exhibition storage booth with an integrated room for keeping packaging, marketing materials and staff belongings out of the visitor-facing presentation area.
Consider Another Display When
- Choose the 20ft L-Shaped Backlit Booth when you want two sides of the exhibit to remain open and need more unobstructed floor space for large products, demonstrations or free visitor movement.
- Choose the 20ft Split Wall Backlit Booth when dividing the interior into two presentation areas is more important than creating a unified central space with stronger perimeter framing.
- Choose the 20×20 U-Shaped Backlit Booth when you need a larger 400-square-foot exhibit for major product displays, multiple meeting areas or simultaneous visitor activities.
Not sure this display fits your needs? Tell us about your event and get a recommendation.
Choose Graphics Based on Viewing Direction
Decide whether visitors will see only the front or walk past both sides of the lightbox.
Artwork Templates
Download the PDF that matches the ordered frame size.
Open Visitor Area
Double-Sided
Choose this when visitors can walk past both sides. Includes one printed SEG graphic on each face.
Frame Only: Select this option only when compatible graphics will be supplied separately.
Installation
How to Assemble Your Trade Show Display
Assembly requires no tools. Connect the numbered frame sections, attach the stabilizing feet, connect the internal power cables and install the SEG graphics before powering on the lightbox.
Modular Backlit Lightbox Booth Features
About the product
| Booth Area | 3000x6000mm |
| Booth Height | 2500mm |
| Lightbox modules |
1000*2500mm 4 PCS 1000*1000mm 1 PCS (counter) 1000*2500mm 1 PC (Door) |
| Plug |
2m With US Plug (other types to be order individually) |
| Transformer | DC 24 Volt Output / AC110/240V Input |
| Over all Watts | 1350w |
| LED Lights | OSRAM® LED Lights - 15 Lights Per 1m |
| Input Power | 100- 240V 50/60Hz |
| Output Power | 24V 6.35A |
| Lights | Lumen 260 per Bulb / 6500K Kelvin / Daylight Colour Temperature |
| Life Expectancy | 50,000 Hours |
| Visible Graphic Size | See Graphic templates |
| Material | Composite Frame / Polyester Graphic |
| Frame | White Composite Frame |
| Assembly | Tool-Free Push-Button Assembly |
| Double Sided | Single/Double Sided Options |
| Indoor / Outdoor | Indoor Use |
| Style of Display | Free Standing |
| Print Method | Dye-Sublimation Fabric Printing |
| Box Dimensions |
400x170x1350mm 4 CTNs 400x250x1350mm 3 CTNs 420x200x1330mm 1 CTN (Door) 420x205x1120mm 1 CTN (Counter) |
| Carry Case | Wheeled Transport Case With Foam Inserts |
| Total Weight | 185kgs |
| Total Volume | 1.03cbm |
What Is a 20ft Modular Backlit U-Shaped Trade Show Booth?
The 20ft Modular Backlit Trade Show Display Kit – U-Shaped Booth is designed for a 10ft × 20ft trade show space where an exhibitor needs substantial graphic coverage without closing off the front of the booth.
The configuration uses three illuminated display walls to create a defined interior area while leaving the entrance open to the aisle. This provides more usable branding space than a single backwall while leaving room for product displays, demonstrations, meetings, and visitor interaction.
The system combines modular frame components, integrated LED lighting, and tension fabric graphics. It can be assembled for an event, disassembled afterward, and stored for future exhibitions.
If you are still comparing booth formats, browse the Trade Show Booths collection to see other display sizes and layouts.
Why Choose a U-Shaped Booth Layout?
Integrated storage room – Keeps packaging, marketing materials and staff belongings concealed while maintaining a clean visitor-facing booth.
A U-shaped booth creates a defined exhibition area without completely enclosing it.
The three walls establish a visual boundary around the booth, while the open front provides a clear entrance for visitors. This makes the configuration useful for exhibitors that need to combine branding with product presentation or face-to-face conversations.
The layout can support several functions within one booth:
- Brand presentation
- Product displays
- Product demonstrations
- Customer meetings
- Consultations
- Lead generation
The main benefit is not simply having more walls. The three-sided structure gives each part of the booth a potential purpose while keeping the visitor entrance open.
For a closer look at how modular lightbox systems can be configured for different booth footprints, see our Modular Exhibits.
How Should You Use the Three Display Walls?
Three graphic walls give you more space to communicate, but putting the same message on every wall can make the booth feel repetitive.
A better approach is to give each wall a specific role.
Back Wall: Primary Branding
The rear wall is usually the main visual anchor of the booth.
Use it for your company logo, primary headline, main product image, or the message you want visitors to remember.
Keep the design easy to understand from the aisle. Visitors should be able to identify your company without having to enter the booth or read a large amount of text.
Side Wall: Product Information
One side wall can introduce a product category, service, technology, or solution.
Product photography and a small number of key benefits can help visitors understand what you offer before they speak with your team.
Side Wall: Supporting Content
The other side can be used for additional products, customer benefits, technical information, case studies, or event-specific messaging.
This creates a simple information hierarchy:
Brand → Product → Supporting Information
The three walls therefore work as one display system rather than three unrelated graphics.
How Does the Modular Backlit U-Shaped Booth Work?
The booth is assembled from modular frame sections that form three connected walls. LED lighting is integrated into the frame to illuminate the tension fabric graphics from behind.
The fabric graphics use a silicone edge that fits into the frame channel. Once installed, the fabric is tensioned across the structure to create a smooth illuminated surface with a clean finished appearance.
The modular construction is also intended for repeated use. After an exhibition, the frame can be disassembled, packed, transported, and stored until the next event.
The current U-shaped kit is listed with a typical two-person setup time of around 40 minutes, although first-time assembly may require additional time.
What Can You Do With the Interior Space?
The open center of a U-shaped booth is one of its most useful features. Instead of using the floor space only for circulation, you can organize it around the way visitors interact with your business.
Product Demonstrations
Place demonstration equipment or samples in the central area where visitors can stop without blocking the entrance.
Customer Meetings
A small table and seating area can be positioned toward the rear or side of the booth. This provides a more private space for conversations while keeping the front accessible.
Product Displays
Physical products can be positioned against the side walls or within the central area. The illuminated graphics behind them can provide additional product context.
Lead Generation
A reception counter or staff station can be positioned near one side of the entrance instead of creating a barrier across the front.
The goal is to leave enough open space for visitors while giving each part of the booth a clear function.
Does This Exhibition Storage Booth Include an Integrated Storage Room?
Yes. This 10×20 U-shaped booth includes an integrated storage room that keeps packaging, brochures, product samples and staff belongings out of the main visitor area. The enclosed module helps the reception, demonstration and meeting spaces remain organized throughout the event without requiring a separate freestanding storage cabinet.
The storage room is a supporting function of the overall booth rather than its primary purpose. The main design remains a modular U-shaped backlit trade show display with illuminated SEG graphics, three-sided branding and an open central entrance.
If you want to compare illuminated layouts for the same exhibit footprint, explore our 10×20 backlit trade show booth configurations.
Why Use Backlighting Across Three Walls?
LED illumination gives the three graphic sections a consistent appearance and helps connect different messages into one visual system.
This can be useful when the booth presents multiple products or services. Instead of placing every message on one large backdrop, information can be distributed across the three illuminated walls.
For example:
- The rear wall establishes the brand.
- One side introduces the main product.
- The other side provides supporting information.
Visitors can then understand the booth progressively as they approach and enter.
If you are comparing illuminated display formats, see our Backlit Displays for other booth sizes and configurations.
How Should You Prepare Graphics for a U-Shaped Booth?
A three-wall booth requires more graphic planning than a simple backwall.
The entire 10×20 footprint should not be treated as one artwork file. Each graphic section has its own dimensions and should be prepared using the correct template.
When designing the graphics, consider:
- Which wall carries the main logo
- Where the primary headline should appear
- How product information is divided between the side walls
- Whether important text can be read from the aisle
- Where images and logos should be positioned
- How all three graphics work together visually
Before production, check the Artwork Specs for the required file setup, dimensions, and graphic guidelines.
Is a U-Shaped Booth Right for a 10×20 Space?
A 10ft × 20ft booth provides approximately 200 square feet of exhibition space. That additional floor area can support more display content and visitor activities than a standard 10×10 booth.
A U-shaped configuration is particularly useful when you want to create a defined presentation environment within that space.
However, it is not necessarily the best layout for every 10×20 booth.
A corner configuration may be more appropriate when your priority is access from two intersecting aisles. A split wall layout can work better when you need clearly separated presentation areas.
You can compare different layouts in the 10×20 Booths collection before selecting the configuration that matches your floor plan.
U-Shaped vs. Other Booth Configurations
The layout should be selected according to how you want visitors to move through the booth and how much graphic coverage you need.
U-shaped: Best when you want three-sided branding and a defined interior area.
Corner: Useful when the booth has two open aisles and visitor access from multiple directions is important.
Split wall: Suitable when different products, services, or campaigns need their own display areas.
L-shaped: A more open configuration that can define a corner without surrounding the entire interior.
The Trade Show Display Solutions page provides a broader overview of booth layouts for 10×10, 10×20, and 20×20 spaces.
Can the U-Shaped Booth Be Reused?
The modular structure is designed for repeated assembly and disassembly.
After an event, the frame can be taken apart, packed for transportation, and stored for the next exhibition. The fabric graphics can also be replaced when your branding, products, or marketing campaign changes.
This makes the system particularly suitable for companies that attend several trade shows each year and want to reuse the structural components rather than purchase a completely new booth for every event.
The same modular approach can also support different booth requirements over time. Frame Plus describes its modular systems as expandable and reconfigurable for different exhibition layouts.
See the Display in Real Exhibition Projects
Product specifications are useful when comparing booth systems, but real exhibition projects can provide a better idea of how an illuminated structure works in an actual event environment.
Our Trade Show Projects show examples of Frame Plus display solutions used for different exhibition requirements.
These examples can help you evaluate how much graphic coverage, open floor space, and visitor interaction area you may need for your own booth.
What Should You Check Before Ordering?
Before ordering a U-shaped booth, confirm the requirements of your specific exhibition venue.
Check:
- Assigned booth footprint
- Open and closed sides
- Maximum display height
- Electrical availability
- Setup and dismantling schedule
- Venue loading and access requirements
- Shipping deadline
- Graphic submission deadline
The 10×20 measurement refers to the available exhibition floor space, not the complete dimensions of every display component. Frame sections, feet, counters, and accessories should all be considered when checking the final layout.
If you are unsure which configuration fits your event, you can Contact Us with your booth dimensions, event date, and graphic requirements.
Explore More Modular Backlit Booths
The 20ft Modular Backlit Trade Show Display Kit – U-Shaped Booth is designed for exhibitors who want three-sided illuminated branding while keeping the front of the booth open.
It can provide a structured environment for product presentation, demonstrations, meetings, and visitor interaction without requiring a fully enclosed custom booth.
Need More Space?
If you need additional room for meetings, demonstrations, and multi-directional visitor access, compare the 20×20 U-shaped booth.
Designed for a larger 400-square-foot exhibit space, the 20×20 configuration provides more room for multiple presentation zones, open visitor circulation, and island booth layouts.
F.A.Q.
They appreciate cut and details, things that aren't so obvious.
Does this exhibition storage booth include an integrated storage room?
Yes. This 10×20 U-shaped booth includes an integrated storage room within the modular display structure. It provides a concealed area for packaging, brochures, product samples and staff belongings while helping the visitor-facing booth remain clean and organized.
What can be kept inside the integrated booth storage room?
The storage room can be used for lightweight event materials such as extra brochures, promotional items, packaging and personal belongings. Confirm the internal dimensions and planned contents before the event, and do not exceed the structural capacity of the booth components.
Is this 10×20 U-shaped backlit booth suitable for an inline exhibit space?
It can work in a 10×20 inline space when the rear and side structures comply with the venue’s placement and height rules. Confirm the number of open aisles, permitted wall positions, power availability and final assembled dimensions with the event organizer before ordering.
How does the storage room affect the usable space in a 10×20 booth?
The integrated storage room occupies part of the 200-square-foot exhibit footprint, but it reduces the need for separate cabinets or exposed boxes. The remaining space can still support reception, product demonstrations, visitor conversations and branded presentations when the layout is planned carefully.
Can the U-shaped exhibition storage booth be reused for future events?
Yes. The modular frame, LED lighting system and storage-room components are designed for repeated indoor event use. The booth can be disassembled for transportation and storage, while compatible SEG fabric graphics can be replaced when your branding or campaign changes.
How To Return My Items?
We do not currently offer free returns to overseas customers. You will therefore need to cover all costs of returning any items to us yourself. We advise that you mark your package ‘returned goods’ to avoid further duties. Remember: We strongly recommend that you return any items via a registered trackable service and obtain and retain proof of posting as we do not accept responsibility for items that fail to arrive with us.
