Frame Plus X Narrative

Narrative, Brand Evolution & Culture Showcase, Oct. 2025, Auckland

In the rapidly evolving software technology industry, a cutting-edge visual presence is indispensable for building brand authority. Narrative, a pioneer in AI-driven photography workflow solutions, leveraged Frame Plus’s professional display systems for their 2025 Brand Evolution & Culture Showcase in Auckland. This configuration deployed two 2000mm (6.5ft) wide standard backlit lightboxes, transforming the event venue into an immersive branded environment through high-definition color reproduction. By integrating custom modular SEG lightbox displays and high-output portable fabric backlit signage, the setup not only flawlessly showcased their signature purple aesthetics but also projected a high-tech, professional, and trustworthy brand image to all stakeholders.

Brief Overview of Booth Solution

1 People

15 Min

Freestanding Lightbox Backwall

Office Brand Wall

frame plus real case for trade show,2000mm width backlit lightbox backdrop

Narrative Project Case

I. Project Overview

In 2025, Narrative, a world-leading workflow software for photographers, upgraded its office spaces and brand displays through a series of cultural events. Narrative’s mission—"Cull and edit twice as fast"—demands a level of efficiency and aesthetic precision that must be mirrored in their physical branding. To showcase their iconic purple gradient, Narrative chose Frame Plus premium display solutions.

II. Why Choose Frame Plus 2000mm Backlit Lightboxes?

In brand promotion, color accuracy is paramount. Traditional backdrops lack internal illumination, making it difficult to reproduce the deep, tech-inspired purple of Narrative’s UI.

A. Backlit Lightbox: With built-in high-CRI LED modules, our backlit lightboxes give Narrative’s gradient a glowing, retina-display quality.

B. SEG Lightbox: Utilizing Silicone Edge Graphic technology, the SEG lightbox ensures a perfectly flat surface from every angle, free of glare or wrinkles.

C. Modular Lightbox: This modular lightbox supports rapid assembly, allowing the Narrative team to effortlessly move it from the reception area to internal staff meeting spaces.

III.This lightbox demonstrated incredible versatility during Narrative's 2025 activities

A. Office Brand Wall: Serving as the visual centerpiece, displaying the core "Cull and edit twice as fast" slogan to boost team spirit.

B. Workshop Backdrop: Used as an illuminated background for photography meetups, ensuring stunning photos even in low-light environments.

C. Internal Product Demos: Acting as a signature visual element during new feature presentations to reinforce brand identity.