I. Stage: The Trendsetter for the Asia-Pacific Food Industry – Foodtech Packtech
Foodtech Packtech is New Zealand's and the Asia-Pacific region's premier trade show for food processing and packaging technologies, held annually at the ASB Exhibition Centre in Auckland. The show brings together leading companies and professionals across the entire industry chain, from raw material handling and processing technologies to packaging solutions. For companies like Mätt Solutions Ltd, which specialize in providing high-end analytical services such as moisture activity analysis, near-infrared (NIR) testing, and shelf-life testing, this is not only a window to showcase their technologies but also an excellent platform to strengthen relationships with existing clients, engage in in-depth technical exchanges with industry experts, and gain insights into market trends.
II. Frame Plus Challenge: Establishing a Professional Lightbox Booth Amidst a Busy Exhibition
Mätt Solutions Ltd's core strength lies in the face-to-face, high-value technical consultations provided by its team of experienced experts (such as Dave Rout and Beata Mahalean). Their goal is not simply to showcase products, but to create a backlit lightbox booth environment that fosters in-depth dialogue and demonstrates professional authority. This required an exhibition booth solution that could attract visitors from afar while creating a comfortable and professional atmosphere for networking, enabling the team and clients to "discuss anything" and "catching up."
III. Frame Plus Solution: Defining Professional Space with Modular Lightbox Booth
To meet Mätt Solutions Ltd's need to create an "industry dialogue center," Frame Plus designed a solution centered around a giant lightbox, perfectly balancing visual impact and functional practicality.
| Products | Specifications | Quantity | Core role in the exhibition booth |
|---|---|---|---|
| Extra-Wide Lightbox Backwall | 5000mm(W)x2000mm（H） | 1 | The soul and visual landmark of the booth. Its massive size makes it an unmissable presence in the entire exhibition hall, clearly and brightly showcasing the company brand and core service areas, attracting target visitors from afar. Its scale naturally conveys the company's strength and industry standing. |
| Freestanding Lightbox Backdrop |
2000mm(W)x2000mm(H) |
1 | An extension of the main backdrop, used to specifically showcase the principles or key advantages of key technologies (such as MAP modified atmosphere packaging, NIR analysis), guiding conversations to a deeper level. |
| Information Display Lightbox | 1000mm(W)x2000mm(H) | 1 | A flexible information point within the booth, it can be used to display rotating customer success stories, images of testing instruments, or welcome slogans, enriching and expanding the booth's content. |
Lightbox Booth Display Solution Highlights:
A. Building a Powerful Brand Presence: The 16,4' giant lightbox display creates an unparalleled visual impact, instantly carving out an authoritative space for Mätt Solutions in a crowded exhibition hall.
B. Fostering an Open Dialogue Environment: The bright, uniform backlighting provided by the lightbox eliminates the oppressive feeling that traditional display boards can create, fostering a bright, open, and welcoming atmosphere that encourages visitors to stop and engage in conversation.
C. Ultimate Presentation of Professional Information: High-brightness and high-color-rendering light sources, combined with silicone edge graphics, ensure that complex technical charts and data are clearly readable, enhancing the scientific rigor and credibility of the solutions.
IV. On-Site Execution: Efficient Setup, Ensuring Successful Professional Dialogue
Despite the large exhibition space, the modular design of the Frame Plus products ensures extremely high efficiency in on-site setup.
A. Setup Team: Assembly and debugging of all three lightboxes can be completed by only 2 staff members.
B. Time Consumption: From unpacking to the installation of all lightboxes and finalization of the graphics, the total time was approximately 45 minutes.
V. Exhibition Results: Successfully Establishing an Industry Technology Hub
During the Foodtech Packtech exhibition, Mätt Solutions Ltd's Frame Plus lightbox booth achieved significant results:
A. Achieving High-Quality Traffic: The giant lightbox successfully attracted a large number of visitors with specific technical needs, effectively filtering high-quality potential customers and partners.
B. Enhancing the Value of Expert Dialogue: The professional booth environment increased visitors' respect and trust in the Mätt Solutions expert team, making technical discussions more in-depth and efficient.
C. Strengthening the Brand Leadership Image: The large-scale display firmly established Mätt Solutions Ltd's position as an authoritative technology provider in the minds of attendees.
VI. Core Insights: Empowering Your Core Value with Scaled Professional Displays
Mätt Solutions Ltd's case demonstrates that when a company's core value lies in "people" and "professional services," the booth should not merely be a product display case, but a stage for empowering dialogue and showcasing professionalism. A well-designed and appropriately sized lightbox system can significantly amplify your team's professional value, transforming your exhibition booth into a powerful business driver.
Choose Frame Plus and you will receive:
A. Customized sizing solutions: We offer a variety of size combinations, from eye-catching to sophisticated and efficient, tailored to your booth goals and space.
B. Reliable professional quality assurance: Ensuring your brand image is flawless at any major industry event.
C. Efficient and worry-free implementation support: From design advice to setup guidance, we provide full support, allowing you to focus on what matters most: customer interaction.
Ready to build a truly professional showcase for your company at your next industry event?
Contact the Frame Plus sales team today for a customized professional lightbox solution and quote!
