Trend 1: Meeting Eco-Compliance Requirements
Since global development must now follow the principle of "sustainable development", there is no doubt that exhibitors who want to enter the European and American markets must also strictly abide by this rule in order to better develop their brands. Thank you for coming here. Let's take a look at what rules the EU Ecodesign Directive (2009/125/EC) has set for exhibitors. Understanding them can better cater to development trends.
1. Understanding the EU Ecodesign Directive
The Ecodesign Directive sets strict ecological performance standards for energy-related products (ERPs), with key focus areas including:
(1) Products must meet minimum energy performance standards (MEPS). For example, HVAC systems sold in the EU must now achieve a 30% reduction in energy consumption compared to a 2020 baseline.
(2) Materials must be reusable. For example, restricting hazardous substances (consistent with RoHS and REACH) and easy disassembly.
(3) Manufacturers must disclose life cycle emissions, including raw material extraction, production and disposal.
2. US Environmental Standards: Parallel Priorities
While the US lacks a unified federal mandate like the Ecodesign Directive, states such as California and New York enforce strict regulations (e.g., CARB, NYSERDA). In addition, environmentally conscious buyers increasingly demand voluntary certifications such as Energy Star and EPEAT. Exhibitors should note:
(1) Federal Clean Procurement Program: Prioritize low-carbon materials in public procurement contracts.
(2) Extended Producer Responsibility (EPR): States are passing laws requiring manufacturers to fund end-of-life recycling.
Attention! As of now, more than 90% of EU importers now require proof of compliance with ecodesign requirements. 78% of global consumers prefer brands with transparent sustainability claims (Nielsen Report 2023). At the same time, green exhibition rules also save consumers €120 billion in energy costs.
3. Steps to Compliance
(1) Conduct a product audit: Evaluate energy use, material content, and recyclability based on ecodesign criteria.
(2) Leverage digital tools: Use life cycle assessment (LCA) software to quantify environmental impact.
(3) Work with experts: Work with certified laboratories for testing and certification (e.g. TÜV, UL).
(4) Train your team: Train R&D and supply chain teams on eco-design principles.
Let this guide help you on your compliance journey. For customized solutions, [contact our sustainability experts today].
Why do European and American exhibition companies choose Frame Plus?
Patented design: Silicone Edge Graphics (SEG)®:
Unique silicone strip fixing mode, the picture is firm and seamless, and it is suitable for exhibition boards of any thickness
Customer scenario case:
A German car brand: The same set of silicone graphics is used for the Munich/Detroit/Shanghai auto shows, saving $8,200 in reprinting costs. Graphic replacement takes only 2 minutes, supporting quick adjustment of marketing information on site.
Trend 2: Time is money, fast installation is a must
According to a 2023 survey by the Exhibition Industry Association, 83% of exhibitors consider *long installation time* to be their most frustrating thing. Traditional light box installation often requires specialized tools, technical expertise and hours of labor - delays that eat into budgets and hinder event preparation.
Main advantages of Frame Plus light box
1. Folding light box: No need to install, just unfold it, easy to store and transport. Watch our [video demonstration] to see its actual effect.
2. LED light box: Only 1 minute to install, or even faster. No additional tools are required, just need to align each socket, watch our [video demonstration] to see its actual effect.
3. Save labor costs: Traditional installation takes 2 technicians more than 2 hours (average $75/hour). Frame Plus shortens this time to 15 minutes, without professional labor.
4. Infallible Durability
Frame Plus light boxes are designed with durable materials and shatterproof LED panels to withstand frequent assembly/disassembly without wear and tear. , versatile indoor/outdoor use.
Customer Case: From 2 hours to 15 minutes
A global tech exhibitor switched to Frame Plus at 10 international trade shows in 2024.
Time saved per event: 1.75 hours → 12.5 hours per year.
Reduced costs: $1,200 in labor savings per event → $12,000 in total savings.
Post-event feedback: "This was our fastest setup ever - no more nervous pre-show rush."
Trend 3: Flexible use of AR to create interactive booths
1. Give priority to web-based AR that does not require downloading APP (such as 8th Wall, ZapWorks) to lower the user threshold.
2. Make a high-precision light box model (Blender/Cinema 4D), focusing on:
(1) Light box size ratio (compared with the actual space through the AR ruler function)
(2) Material details (acrylic surface, LED lamp arrangement)
(3) Dynamic lighting effects (color temperature switching/brightness gradient)
3. Image recognition: Upload light box product pictures to the AR platform
(1) QR code jump: embed tracking code on product page/promotional materials (compatible with Google's Model Viewer)
(2) Add an "AR preview" button (icon + CTA copy such as "See it in your space") to the product details page
(3) Connect to the AR service provider API through JavaScript SDK (technical stack example: React+Three.js+8th Wall)
