Introduction
Picture a busy trade show or a crowded shopping street. What catches your eye straight away? Colour is more powerful than we realize; it's the key to a business sign's initial "conversation" with customers!
This guide will look at the best colour combinations for business signs. It will help you make high-quality signs that people will notice and that match your brand image.
The psychology of colour: Learn how colours affect customers.
Red: Excitement, energy, urgency, and focus (e.g., adverts).
Blue: Trust, professionalism, calmness, reliability, and stability (e.g., business-to-business, technology, and finance).
Green: Things like eco-friendly brands and health products are good for nature, health, the environment and balance.
Yellow: Optimism, energy, positivity, and things that catch the eye (e.g. fast service and products for children).
Orange: Friendship, new ideas, excitement and energy (e.g. young brands and creative industries).
Black/White: Classic, luxurious, minimalist, modern and authoritative (with either a background or accent colour). FramePlus Case Study: Our logo, which is green like grass, represents energy, new ideas and the eco-friendly spirit of the exhibition industry.
A guide to choosing the right colours for your business signs
A. Contrast is important:
The background colour must stand out a lot against the colours of the text and logo. This makes it easy to read in all lighting conditions.
Application: Try using light text on a dark background, or dark text on a light background. Avoid using colours that are very different from each other.
B. Make sure your brand is always the same.
The main idea is that the colour of signs should match the main colours used in your logo, website and marketing materials.
The good things about it are: Make your brand stand out and look trustworthy.
C. Think about the effects of light
The main idea is: For illuminated signs (like LED light boxes), the colour may look different when it is on and when it is off. Some colours (like pure white or bright yellow) look better when they are brightly lit. Things to think about when using FramePlus: Our high-brightness LED light boxes perfectly show the colours of seamless graphics and text, but the effect of light on colour should also be considered.
D. Make it easy to read
The most important point to remember when combining colours is that the information should be easy to read. Don't use too many colours or patterns on the background.
The good things about it are: It makes it easier for people to communicate.
E. Know what industry and audience preferences there are
The main idea is: Different industries have different colour preferences. Know what colours your target audience likes.
FramePlus®: How to make sure your colours are perfect with professional technology
A. High-Quality Printing Technology: Our high-quality printing services make sure that your brand colours are accurately reproduced on fabric graphics, with bright colours and clear details.
B. LED Lighting Optimization: FramePlus LED light boxes use high-brightness, uniformly emitting OSRAM® LEDs to make colours look really good without smearing or shadowing, for professional lighting effects.
C. Seamless SEG Graphics: Our SEG graphic technology is perfect for printing on high-impact surfaces. It makes sure that the image and colour reproduction is always smooth and without any wrinkles or colour distortion.
D. Durable Materials: Using strong materials, like lightweight aluminum frames, makes sure your sign stays looking great and doesn't fade in the sun.
The best colours to use in different situations (with real-life examples)
Common colour schemes:
Easy to see and will get you noticed: Red/orange with white/black.
Trust and professionalism: Blue with white and grey.
Modern and Minimalist: Black with White.
Innovation and Vibrancy: Green/yellow on a dark background.
Things to think about when using FramePlus: Your product is professional, so we suggest using a simple, high-contrast colour scheme to show off its quality and effectiveness.
Conclusion
Summary: Choosing the right colours for business signs is both an art and a science. It is an important part of professional marketing. If you understand colour psychology, follow colour matching principles, and use FramePlus' high-quality products, you can create a sign that is really eye-catching, effective and suitable for your brand.
Visit our website today to start your brand colour journey!
